Race Ready
Report
Complete the following to kick off your report. This should take around 10 minutes.
Who you are
The basics — your company and the period we'll be analysing.
Your registered business name.
Your main website or landing page.
Where we'll send the completed report.
All uploaded data should cover this date range.
Your business
What you sell, how long you've been at it, how big the team is.
What it is, the problem it solves, where you're at (starting, growing, established), and roughly how you're tracking — customers, revenue, any big wins.
the more specific the better. "wedding photographers in sydney" beats "creative services".
years or months.
including yourself.
Your customers
Who actually buys, who signs off, and where they are.
who actually buys (not who you wish bought). job title, company size and industry if b2b, or who they are if b2c. where they're based. typical budget they spend.
same person who pays? anyone else who needs to say yes? anyone who can block it?
where you sell now, and where you'd like to sell next.
Competition & positioning
Who else does what you do, what makes you different, and what customers actually say.
3 to 8 competitors. what they offer and why someone might pick them (or you). include "doing it themselves with a spreadsheet" if that's a real alternative.
3 to 5 things customers actually notice and care about. share proof if you have it — numbers, awards, results.
5 to 10 real quotes. reviews, emails, screenshots — the more raw and unedited the better. their actual words, not polished marketing speak.
Sales & pricing
What you charge, how you get customers, what the sales process looks like.
every package or tier with prices. average sale, contract length, and when you discount.
sales team, ads, referrals, partners, events, website signups. also anything you tried that didn't work.
step by step. who does what, how long it takes, where things go well or badly.
Goals & constraints
Where you want to go and what's in the way.
revenue target (where you are now vs where you want to be), customer count, new markets or customer types, new products, any certifications or partnerships.
a range is fine.
where you want to be.
the one thing that feels like the biggest bottleneck right now.
what you've already done or tested.
Setup & upload
Tick what you currently use, then upload the data. All data should cover your analysis period.
You're all set
We've received everything we need. Your Race Ready Report is now in production — we'll be in touch via Slack with any follow-ups.